@article {960,
	title = {Promoting participation in physical activity using framed messages: an application of prospect theory.},
	journal = {British journal of health psychology},
	volume = {13},
	year = {2008},
	month = {2008 Nov},
	pages = {659-81},
	abstract = {Messages designed to motivate participation in physical activity usually emphasize the benefits of physical activity (gain-framed) as well as the costs of inactivity (loss-framed). The framing implications of prospect theory suggest that the effectiveness of these messages could be enhanced by providing gain-framed information only. We compared the effectiveness of gain-, loss-, and mixed-framed messages for promoting moderate to vigorous physical activity.},
	keywords = {Adult, Female, Follow-Up Studies, Health Promotion, Humans, Intention, Male, Middle Aged, Motivation, Neoplasms, Self Efficacy, Walking},
	issn = {1359-107X},
	author = {Latimer, Amy E and Rench, Tara A and Rivers, Susan E and Katulak, Nicole A and Materese, Stephanie A and Cadmus, Lisa and Hicks, Althea and Keany Hodorowski, Julie and Salovey, Peter}
}
