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Toll, Benjamin A., Peter Salovey, Stephanie S. O'Malley, Carolyn M. Mazure, Amy Latimer, and Sherry A. McKee. "Message framing for smoking cessation: the interaction of risk perceptions and gender." \i Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco\i0  10, no. 1 (2008): 195-200.\par \par }