| Title | Promoting fruit and vegetable intake through messages tailored to individual differences in regulatory focus. |
| Publication Type | Journal Article |
| Year of Publication | 2008 |
| Authors | Latimer, Amy E., Pamela Williams-Piehota, Nicole A. Katulak, Ashley Cox, Linda Mowad, Tory E. Higgins, and Peter Salovey |
| Journal | Annals of behavioral medicine : a publication of the Society of Behavioral Medicine |
| Volume | 35 |
| Issue | 3 |
| Pagination | 363-9 |
| Date Published | 2008 Jun |
| ISSN | 1532-4796 |
| Keywords | Aged, Female, Food Habits, Fruit, Health Promotion, Humans, Individuality, Male, Middle Aged, Motivation, National Cancer Institute (U.S.), Neoplasms, Persuasive Communication, Regression Analysis, United States, Vegetables |
| Abstract | Researchers must identify strategies to optimize the persuasiveness of messages used in public education campaigns encouraging fruit and vegetable (FV) intake. |
| Alternate Journal | Ann Behav Med |
