CIRA presents its free eHealth and Behavioral Economics for HIV Prevention and Treatment conference. Organized into two half-day sessions, this conference will cover recent theory and research in both domains for health behavior change in general and as applied to HIV prevention and treatment. The event is sold out. Thanks to all who have registered.
Friday, April 20, 2012
8:30 AM - 4:00 PM
Savin Rock Conference Center
Overview:
Electronic technologies and behavioral economics are being used increasingly in health behavior change. This conference, organized in two half-day sessions, will cover recent theory and research in both domains for health behavior change in general and as applied to HIV prevention and treatment.
Morning Session - How can eHealth Technology Inform HIV Prevention and Treatment?
Hand-held mobile devices, the internet, and interactive web sites offer new and exciting ways to provide health education and support behavioral modification. The morning session is a follow on to the conference held last year on this topic with the purpose of bringing together investigators who have experience with these technologies and the theory and practice behind their optimal application in both resource rich and poor settings.
Afternoon Session - Employing the Principles of Behavioral Economics in HIV Interventions
Changing human behavior can be challenging. Behavioral economics is a field that combines findings from economics and psychology to identify ways to influence behavior. Behavioral economics includes strategies such as message framing, financial incentives, and prospect theory, among others. The afternoon session will present an overview of behavioral economics and provide specific examples of how its principles can be used to inform interventions in those with and at risk for HIV.
Published: Monday, April 2, 2012
