Latimer, Amy E., Tara A. Rench, Susan E. Rivers, Nicole A. Katulak, Stephanie A. Materese, Lisa Cadmus, Althea Hicks, Julie Keany Hodorowski, and Peter Salovey. "
Promoting participation in physical activity using framed messages: an application of prospect theory."
British journal of health psychology 13, no. Pt 4 (2008): 659-81.
Abstract