Yale University

Promoting participation in physical activity using framed messages: an application of prospect theory.

TitlePromoting participation in physical activity using framed messages: an application of prospect theory.
Publication TypeJournal Article
Year of Publication2008
AuthorsLatimer, Amy E., Tara A. Rench, Susan E. Rivers, Nicole A. Katulak, Stephanie A. Materese, Lisa Cadmus, Althea Hicks, Julie Keany Hodorowski, and Peter Salovey
JournalBritish journal of health psychology
Volume13
IssuePt 4
Pagination659-81
Date Published2008 Nov
ISSN1359-107X
KeywordsAdult, Female, Follow-Up Studies, Health Promotion, Humans, Intention, Male, Middle Aged, Motivation, Neoplasms, Self Efficacy, Walking
AbstractMessages designed to motivate participation in physical activity usually emphasize the benefits of physical activity (gain-framed) as well as the costs of inactivity (loss-framed). The framing implications of prospect theory suggest that the effectiveness of these messages could be enhanced by providing gain-framed information only. We compared the effectiveness of gain-, loss-, and mixed-framed messages for promoting moderate to vigorous physical activity.
Alternate JournalBr J Health Psychol

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