| Title | Promoting participation in physical activity using framed messages: an application of prospect theory. |
| Publication Type | Journal Article |
| Year of Publication | 2008 |
| Authors | Latimer, Amy E., Tara A. Rench, Susan E. Rivers, Nicole A. Katulak, Stephanie A. Materese, Lisa Cadmus, Althea Hicks, Julie Keany Hodorowski, and Peter Salovey |
| Journal | British journal of health psychology |
| Volume | 13 |
| Issue | Pt 4 |
| Pagination | 659-81 |
| Date Published | 2008 Nov |
| ISSN | 1359-107X |
| Keywords | Adult, Female, Follow-Up Studies, Health Promotion, Humans, Intention, Male, Middle Aged, Motivation, Neoplasms, Self Efficacy, Walking |
| Abstract | Messages designed to motivate participation in physical activity usually emphasize the benefits of physical activity (gain-framed) as well as the costs of inactivity (loss-framed). The framing implications of prospect theory suggest that the effectiveness of these messages could be enhanced by providing gain-framed information only. We compared the effectiveness of gain-, loss-, and mixed-framed messages for promoting moderate to vigorous physical activity. |
| Alternate Journal | Br J Health Psychol |
